Google Ads Specialist

Trevolution / Latvia, Riga

One of our business divisions, operating in the Travel industry projects with over 1 million monthly visitors, is growing really fast, and we are expanding our Marketing team.  

We are looking for an enthusiastic and energetic Google Ads Specialist, who will be responsible for administering and helping to manage Pay Per Click media strategies for our clients’ online marketing initiatives. 

Key Functional Areas of Responsibility

  • Perform daily PPC accounts management and optimization on Google AdWords, Bing and other search platforms for a variety of markets
  • Assist in the maintenance and monitoring of important accounts metrics accounts: conversion rates, CTR, quality score, keywords performance and other
  • Conduct, measure, and implement the results of A/B tests for ad copy, targeting and landing pages
  • Set up, manage and optimize all Google Ads campaign types: Search, Smart, Display, Discovery, Remarketing, Performance Max and Video campaigns
  • Provide recommendations and execute strategies for accounts optimization to ensure new lead generation: new keyword opportunities, ad groups and campaign structuring, targeting, display network, Youtube, Mobile and other facets of paid search advertising
  • Follow up on PPC industry trends and developments
  • Measure and optimize campaigns to meet internal KPIs

Professional Skills & Qualifications

  • Minimum of 1 year managing paid digital campaigns, 2 years preferred
  • Experience managing large or multiple accounts is a plus
  • Experience working with AdWords (other PPCs: Yahoo, Bing is a plus)
  • Experience with website analysis using a variety of analytic tools including Google Analytics as well as internal reporting tools 
  • Experience in Travel-related industry (car rental, flights, hotels) is a plus
  • Good command of English

Compensation: starting point for this position is not less than 2115 gross 

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