AI Moves From Boardroom Hype to Main Street Reality

Businesses across the United States are moving beyond the artificial intelligence hype and starting to use it for practical tasks like inventory tracking and customer service. Experts say the focus has shifted from broad, generalized tools to more specialized solutions for specific problems. While this marks progress, many companies still find their systems unprepared for AI integration, showing that the gap between AI’s promise and real-world use is challenging.

Deloitte’s third-quarter 2024 report on generative AI showed that companies are moving from testing to scaling their AI efforts. While 67% are boosting investments due to early successes, only 30% of projects have fully launched. Challenges include managing data, addressing risks and navigating unclear regulations. To maximize generative AI’s potential, businesses are focusing on integrating it into everyday processes, aiming for improvements in efficiency, innovation and customer relationships. “Due to the significant hype around AI, many people have realized that it has specific and practical functions that help them in everyday life,” Ilia Badeev, head of data science at travel services firm Trevolution Group, told PYMNTS.

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